Not all leads are created equal.

It’s not about good or bad—it’s about how much of the heavy lifting you want your team to do versus what you’d like our specialists to handle for you.

Here’s the simple breakdown: Form-fill leads are people who’ve raised their hand online (landing page, ad, marketplace) and shared their info. They’re the most affordable, highest-volume option, but they require speed and persistence. To win, someone on your team should call or text within minutes and follow a structured cadence over several days. Perfect for teams with dialers, SDRs, or reps who thrive working a queue.

Live-transfer, real-time leads are hotter. A screener speaks with the consumer first, confirms basic fit (need, location, timing, permission), then warm-transfers the call directly to your rep while the prospect is still engaged. You skip the chase and get straight to discovery and quoting. These cost more than form fills, but you gain immediate talk time and higher connect rates—ideal when you want your reps selling instead of chasing.

Pre-qualified, warm appointment leads are the highest-intent, white-glove option. We capture deeper details—problem, budget, decision process, documents, compliance consents—handle objections, and book a specific time on your calendar (phone, virtual, or in-home). They’re priced the highest but deliver the strongest show and close rates, making them perfect for complex products, field visits, or executive-level B2B calls.

We offer all three, and we tailor the mix to your goals, staffing, and budget—whether you want maximum volume, maximum talk time, or maximum ready-to-buy appointments.