Life of an Entrepreneur: The Myth and the Journey – If it was easy everyone would do it

Life of an Entrepreneur: The Myth and the Journey is not another “get rich quick” business book. It’s the unfiltered truth about what it really takes to build something that lasts.

We’ve all been sold the myth: a straight line from A → B → C → Success. But the reality is a messy, twisted arrow — full of setbacks, reinventions, sleepless nights, and unexpected breakthroughs.

In this candid and inspiring guide, J.R. Wheeler — The Sage — pulls back the curtain on his five decades of building across industries: from wellness and bath products to lifestyle brands, pet care, and high-tech innovation. Along the way you’ll discover:

• Why most entrepreneurs quit before their breakthrough.

• How to survive curveballs, failures, and the “valley of despair.”

• The power of systems, frameworks, and community in building something that lasts.

• How to redefine success beyond profit — into legacy, impact, and fulfillment.

Wheeler weaves together hard-won lessons, data, stories, and wisdom from a life in business — while also reminding us of the deeper truths: family, faith, and love for the people and pets who make the journey worthwhile.

Whether you’re starting your first business or thinking about joining a franchise, this book is a mentor in your pocket. It’s the real roadmap — squiggles, scars, and all.

Because the journey will test you. But the legacy will outlast you.

If it was easy, everyone would do it.